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SportLife Privacy Policy

At SportLife, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services.

1. Who We Are

SportLife is an eCommerce retailer specializing in sporting goods, apparel, and accessories.

Company Name: SportLife Ltd.

Email: info@sportlife.com

Phone: +6581390888

Data Controller: SportLife Ltd.

2. What Information We Collect

We may collect the following categories of personal data:

  • Identity Data: Full name, username, title, date of birth.
  • Contact Data: Billing address, shipping address, email address, phone number.
  • Financial Data: Payment card details (processed securely via third-party payment gateways).
  • Transaction Data: Purchase history, order details, and payment status.
  • Technical Data: IP address, browser type, device type, operating system.
  • Usage Data: Information on how you use our website, products, and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us.

3. How We Use Your Data

We use your data for the following purposes:

  • To process and fulfill orders.
  • To provide customer support.
  • To send important updates or changes to our services.
  • To manage user accounts and interactions.
  • To improve our website, services, and customer experience.
  • To send marketing communications (if you have opted-in).
  • To comply with legal and regulatory obligations.

4. Legal Basis for Processing

We only process your data where we have a lawful basis, including:

  • Contractual necessity: For fulfilling your order or providing requested services.
  • Legal obligation: For compliance with applicable laws.
  • Legitimate interests: To improve services and conduct business operations.
  • Consent: For marketing and non-essential cookies (you may withdraw consent at any time).

5. Data Sharing

We do not sell your personal data. We may share it with:

  • Service providers (e.g., payment processors, delivery services).
  • IT and system administration providers.
  • Legal, regulatory, or law enforcement bodies (where required).
  • Third parties in the event of a merger, acquisition, or sale of assets.

All third parties are required to respect your personal data and comply with GDPR.

6. Data Retention

We retain your personal data only as long as necessary:

  • For the purposes described in this policy.
  • To comply with legal, tax, or regulatory obligations.
  • Typically, data related to purchases is retained for 6 years.

7. Your GDPR Rights

You have the following rights under GDPR:

  • Right to access your data.
  • Right to rectification of incorrect or incomplete data.
  • Right to erasure ("right to be forgotten").
  • Right to restrict processing of your data.
  • Right to data portability.
  • Right to object to processing, especially direct marketing.
  • Right to withdraw consent at any time.

To exercise any of these rights, please contact us at: [Insert Contact Email].

8. Cookies and Tracking Technologies

We use cookies to:

  • Ensure website functionality.
  • Analyze site usage and performance.
  • Personalize your experience.
  • Serve relevant advertisements.

You can control or disable cookies via your browser settings. For more information, see our [Cookie Policy].

9. Data Security

We implement technical and organizational measures to protect your personal data, including:

  • SSL encryption
  • Secure payment gateways
  • Access controls and authentication
  • Regular security audits

10. International Data Transfers

If data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by a revised "Last Updated" date. Continued use of our services after changes indicates acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or your data, please contact:

Data Protection Officer (DPO)

Email: info@sportlife.com


If you believe we have not handled your data properly, you have the right to lodge a complaint with your local Data Protection Authority.